Why does verification matter?

You can connect a number and message customers before Meta verifies your business. Until then, Meta lets a new business reach 250 different people a day outside the 24-hour window; replies inside the window don’t count. Verifying the business is one of three ways Meta raises that to 2,000.

How long does verification take?

Meta decides, and Meta does not publish a fixed time. Haiya cannot speed it up. Meta’s business help page “How to verify your business in Meta Business Suite” explains the process.